set-top data Latest about set-top data Nielsen Adds STB, Smart TV Data for Addressable Ads By Jon Lafayette last updated 8 June 21 Makes deals with Direct TV, Dish and Vizio Advertising INTX 2016: Smit Says Information Key in Programming Negotiations By Mike Farrell published 19 May 16 Distribution It's Time to Get the Return-Path Data Together By Jane Clarke, CIMM published 18 July 16 MCN Guest Blog Nielsen, Dish Sign Pact for Set-Top Data By Mike Farrell published 4 April 16 Distribution Comscore in Breakthrough Deal for Comcast TV Data By Jon Lafayette published 27 February 20 Audience Measurement NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Nielsen Adds STB, Smart TV Data for Addressable Ads By Jon Lafayette last updated 8 June 21 Makes deals with Direct TV, Dish and Vizio