scatter pricing Latest about scatter pricing Upfront’s New Normal: Higher Ad Prices, More Digital Dollars By Jon Lafayette Last updated 17 May 21 Media companies add streaming services to the mix as advertisers see reach Advertising Batter Up: Fox Touts Strong World Series Ad Demand By John Consoli Published 27 October 15 Marketing NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES 1 B+C Hall of Fame Honors the Class of 2025 2 B+C Hall of Fame Announces Its Class of 2025 3 DirecTV Acquires Dish, Unifying Struggling Satellite Business 4 Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter? 5 Freeze Frame: B+C Hall of Fame 2024
Upfront’s New Normal: Higher Ad Prices, More Digital Dollars By Jon Lafayette Last updated 17 May 21 Media companies add streaming services to the mix as advertisers see reach