Publicis Media

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Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront

By Jon Lafayette published

Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections

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Telly

Telly Says Ads on Its Free TVs Generated High Recall for Kia (CES 2024)

By Jon Lafayette published

New features include a voice assistant powered by ChatGPT

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'Barbie Girl' on Vevo

FAST Is Making Streaming TV Look More Like Traditional TV

By Jon Lafayette published

Vevo, Publicis study finds viewers are flipping ‘channels,’ watching ads

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Study Points To Ways Sponsors Can Gain Attention on Connected TV

By Jon Lafayette published

Publicis, Yahoo find key differences between platforms

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Verizon Medai

Verizon Media, Publicis Study Calls AVOD a Growing Ad Opportunity

By Jon Lafayette last updated

Advertisers should take advantage of the large audiences flocking to ad-supported streaming services, a new study from Verizon Media and Publicis Media said.

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Hispanic TV Summit 2017: Pay TV Workforce Should Better Reflect Multicultural Audience

By R. Thomas Umstead published

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