programmatic ads

Media Agency Havas Picks FreeWheel To Scale Programmatic Campaigns Supply-side platform provides access to premium CTV inventory

A screenshot of the HBO Max app — Streaming Services Buying Promos Programmatically, Says MediaRadar 86% of $301 million in total spending goes through automated systems

Association of National Advertisers — ANA Sets Probe of Programmatic Media Buying Advertisers group seeks consultant to find ‘billions of dollars in waste’

Latest programmatic ads

Beachfront Brings Systems Together to Make Linear Ads Programmatic

By Jon Lafayette published 22 March 21

Addressable advertising is coming to linear TV slowly because it’s hard to do, especially within the cable environment.

Broadcasting & Cable

Beachfront, SeaChange Enable Programmatic for Cable Operators

By Jon Lafayette published 14 December 20

Cable operators will be able to dive into the linear TV programmatic ad pool thanks to technology created jointly by Beachfront and SeaChange International.

Broadcasting & Cable

NYC TV Week: 5+ Years to Programmatic Tipping Point

By George Winslow (Broadcasting & Cable) published 20 October 15

Multichannel News

Programmatic and Relevant Ads: Successfully Tapping the Universal Passion

By Jimmy Schaeffler published 22 September 15

Multichannel News

Super Bowl, Olympics Join Sling TV’s Sports Playbook

By Jon Lafayette published 5 February 18

Multichannel News

Programmatic Video Ads on the Rise

By Jeff Baumgartner published 24 August 15

Multichannel News

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