programmatic ads

Latest about programmatic ads

FreeWheel

Media Agency Havas Picks FreeWheel To Scale Programmatic Campaigns

By Jon Lafayette published

Supply-side platform provides access to premium CTV inventory

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A screenshot of the HBO Max app

Streaming Services Buying Promos Programmatically, Says MediaRadar

By Jon Lafayette published

86% of $301 million in total spending goes through automated systems

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Association of National Advertisers

ANA Sets Probe of Programmatic Media Buying

By Jon Lafayette published

Advertisers group seeks consultant to find ‘billions of dollars in waste’

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Beachfront Media CEO Chris Maccaro

Beachfront Brings Systems Together to Make Linear Ads Programmatic

By Jon Lafayette published

Addressable advertising is coming to linear TV slowly because it’s hard to do, especially within the cable environment.

Advertising
Yossi Aloni, CEO, SeaChange

Beachfront, SeaChange Enable Programmatic for Cable Operators

By Jon Lafayette published

Cable operators will be able to dive into the linear TV programmatic ad pool thanks to technology created jointly by Beachfront and SeaChange International.

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NYC TV Week: 5+ Years to Programmatic Tipping Point

By George Winslow (Broadcasting & Cable) published

Technology
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Programmatic Video Ads on the Rise

By Jeff Baumgartner published

Technology
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Super Bowl, Olympics Join Sling TV’s Sports Playbook

By Jon Lafayette published

Advertising
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Programmatic and Relevant Ads: Successfully Tapping the Universal Passion

By Jimmy Schaeffler published

Mixed Signals