Latest programmatic ads
Beachfront Brings Systems Together to Make Linear Ads Programmatic
By Jon Lafayette published
Addressable advertising is coming to linear TV slowly because it’s hard to do, especially within the cable environment.
Beachfront, SeaChange Enable Programmatic for Cable Operators
By Jon Lafayette published
Cable operators will be able to dive into the linear TV programmatic ad pool thanks to technology created jointly by Beachfront and SeaChange International.
NYC TV Week: 5+ Years to Programmatic Tipping Point
By George Winslow (Broadcasting & Cable) published
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