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Accepting the Advanced Advertising Innovation Awards (l. to r.): Kristin Wnuk, Roku; Trish Mielke, Hershey; Beth Plummer, Spectrum Reach; Scott Swanson, iSpot.TV; Abbey Thomas, OpenAP; and Bennett Strauss, Mediacom.
Freeze Frame | Advanced Advertising Summit

By Michael Demenchuk Published

Photos from the NYC Television Week event held September 12

Freeze Frame
James Rooke of Comcast Advertising Sales at Advanced Advertising Summit 2022
Putting Ad Money in Linear or Streaming Networks Isn’t an Either/or Proposition, Says Comcast’s James Rooke

By Mike Farrell last updated

Comcast Advertising chief says collaboration will give advanced ad technology the boost it needs

Business
Talking local TV at the Advanced Advertising Summit (l. to r.): Christopher Martinez, Hearst Television; Jim Loughran, Viamedia; Kristin Wnuk, Roku; and Carol Hinnant, Comscore.
Advanced Advertising Summit: Local Media Extends Its Broad Reach

By Michael Malone last updated

Auto advertising still slumping, but newer categories have filled the gap

Advertising
Adam Gerber of GroupM at 2022 Advanced Advertising Summit
Advanced Advertising Summit: Group M’s Gerber Says Measurement Still Key in Advanced Ad Evolution

By Mike Farrell last updated

As streaming services take hold and ad capacity dwindles, industry needs to find ways to sell ads beyond pods and shows

Business
Tim Vanderhook of Viant at 2022 Advanced Advertising Summit
Advanced Advertising Summit: Blockchain Could Play ‘Critical’ Role in Ad-Tech

By Mike Farrell last updated

Viant CEO Vanderhook offers advice to ad-tech startups

Advertising
“CTV’s Big Moment“ panelists at the Advanced Advertising Summit (l. to r.): Anthony Susi, Xandr; Adam Gaynor, Gamut; Marni Rommel, Beachfront; Diana Horowitz, Imagine; and Lori Cassorla, Mediahub.
Advanced Advertising Summit: Solid Prospects Predicted for Netflix and Disney Plus Ad-Supported Tiers

By Michael Malone last updated

Panelists bullish on connected TV’s prospects for advertising

Advertising
Xperi Corp. executive Geir Skaaden
Next TV Innovation Awards 2022: Geir Skaaden

By Daniel Frankel Published

Xperi products chief is taking on Roku, Amazon and Google with a TiVo-branded smart TV OS

Fates & Fortunes
Chicken Soup for the Soul CEO Bill Rouhana
Next TV Innovation Awards 2022: William J. Rouhana

By David Bloom Published

The name Chicken Soup for the Soul conjures feel-good self-help books in big-box retailers. But increasingly, it should also evoke the fast-growing streaming-video company that Rouhana heads

Fates & Fortunes
Evoca CEO Todd Achilles
Next TV Innovation Awards 2022: Todd Achilles

By David Bloom last updated

The Co-founder, CEO and President of Evoca is using the power of NextGen TV to disrupt markets where streaming can't go

Fates & Fortunes
Samba TV CMO Meredith Brace
Next TV Innovation Awards 2022: Meredith Brace

By Daniel Frankel last updated

The Samba TV CMO is helping her company light up a dark corner of the streaming video business: audience metrics

Fates & Fortunes
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