Magid
Latest about Magid

John Rood Named Chief Brand And Communications Officer at Magid
By Jon Lafayette published
Exec spent years at Disney, Warner Bros.

Slam Dunk: Magid Survey Finds Interest in Women’s Sports Growing
By Jon Lafayette published
Younger men with kids are tuning in

Wonder Women of New York 2024: Kate Morgan
By Kent Gibbons published
Chief Product Officer, Executive VP, Global Media Entertainment and Games, Magid

Magid Streaming Survey Sees More Churn, FAST Channels in 2024
By Michael Malone published
Consultancy says subscription services will be pushed to tweak strategies as it looks ahead to the new year

For Streamers, Not All Churn Is Bad, New Research Finds
By Jon Lafayette published
Services should compete for certain high-value subscribers, even if they’re likely to drop out eventually, Magid says

AI in Media: Define or Be Defined (Guest Column)
By Jaime Spencer published
Why local broadcasters must stay ahead of the technology curve

RTDNA, Magid Examine Trust Issue in Local News
By Michael Malone last updated
Two thousand viewers take part in survey that addresses fake news

Smart TV Owners Have Money, Still Watch AVOD, Study Finds
By Jon Lafayette last updated
Vizio and Magid said 55% of smart TV owners watch AVOD
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