Latest about linear
How Bad Was It? NBC Lost 7% of Its Primetime Viewers in 2021-22, and Still Led Linear (Chart of the Day)
Get as few as 5 million people to watch your network every night, and you too could be No. 1
Viamedia Launches Parity Ads Platform Synching Linear and CTV Commercials
Platform dynamically inserts commercials into linear streams
Streaming Services Take Half of Top 10 Spots in Annual 'Must Keep TV' Report
Netflix stays No.1, while Amazon Prime Video, Hulu, Disney Plus and HBO Max round out the top 10
A+E Networks Leans Into Linear
Programmer execs are bullish on traditional cable platform despite dwindling subscriber numbers
News, Talk and Sports – Can These Genres Succeed Digitally?
Streamers have cornered the market on scripted drama and comedy, but what about these?
