Hub Research

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woman watching streaming video

Newly Ad-Supported Streamers Get High Marks From Viewers In New Study

By Jon Lafayette published

Consumers pay more attention when ad loads are reasonable, Hub Research finds

Streaming
Erin Firneno John Giegengack

Connected TV Giving Ad-Supported TV a Boost, Researchers Find

By Jon Lafayette last updated

Advertiser Perceptions, Hub Research find 54% of advertisers will increase CTV spending over the next 12 months

Currency
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Streaming Is 1st Choice for 50% of Viewers; What Happens Now?

By Alan Wolk published

We have been predicting this new era for the past 10 years or so, but it seems that the massive change is finally underway

Business
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Disney Plus Now in 31% of U.S. Homes: Study

By Jon Lafayette last updated

Hub Research finds that homebound viewers are adding multiple video providers

Business
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Quarter of OTT Users Say They Have Too Many Subscription Services

By Daniel Frankel published

Distribution
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Hub Research Finds an OTT Tipping Point

By Gary Arlen published

As I Was Saying