harrisX Millennials Most Likely To Embrace Ad-Supported Streaming: Samba TV 68% of that generation already have a service that shows commercials Apple TV Plus Watched by Only 7% of U.S. Streaming Homes: Report Apple TV Plus Watched by Only 7% of U.S. Streaming Homes: Report HarrisX data also reveals that 55% of users are getting the streaming service for free NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%