engagement

Latest about engagement

Engagement stock photo

Is Engagement More Valuable Than Subscribers? (Wolk)

By Alan Wolk last updated

In a world where all streaming services have some sort of ad-supported option, time spent on platform may be an even more valuable metric

Business
Comcast

Comcast: Streaming Video Accounts for 71% of Xfinity X1, Flex, Xfinity Stream Traffic

By Mike Farrell last updated

More than 70 streaming apps, including HBO Max, Paramount Plus and more, drive views

Business
Jon Lafayette and John Nitti during Advanced Advertising Summit on April 27.

Advanced Ads: As Viewership Fragments, Engagement Is the Key

By Mike Farrell last updated

Verizon chief media officer John Nitti says advertisers, programmers look to 5G to capture attention

Business
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Serving the Superuser: The Superhero at the Heart of Broadcasting

By Field Garthwaite, Iris.TV last updated

MCN Guest Blog
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Heads Up!

By Mike Farrell published

Technology
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Twitter Touts Research Showing It Makes TV Ads More Effective

By Jon Lafayette published

Marketing