CES 2024
Latest about CES 2024

Disney is Letting Advertisers Buy Disney Plus, Hulu Together (CES 2024)
By Jon Lafayette published
‘Disney Magic Words’ for marketers are on the way

Wi-Fi 7: Everything You Need to Know About the Wi-Fi Alliance's Next Big Technology Standard
By Daniel Frankel published
Support for the just-certified 'IEEE 802.11be' standard is still scarce and expensive, but as the myriad demos at CES 2024 show, that won't be true for long

FreeWheel Shows How To Build a Better Ad Break (CES 2024)
By Jon Lafayette published
2 minutes or less per pod boosts improves impact and viewer experience

Cox Mobile To Ramp Up Marketing in Second Year (CES 2024)
By Jon Lafayette published
Additional phone brands to be added

GroupM, Amazon Help Clients Make Rain With Amazon Marketing Cloud (CES 2024)
By Jon Lafayette published
Capabilities assessed for ‘maturity,’ customized solutions provided

Telly Says Ads on Its Free TVs Generated High Recall for Kia (CES 2024)
By Jon Lafayette published
New features include a voice assistant powered by ChatGPT

iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024)
By Jon Lafayette published
CEO Sean Muller sees data as the foundation for cross-platform currencies

Roxi, Sinclair Work To Broadcast Music Video Channels Using ATSC 3.0 (CES 2024)
By Jon Lafayette published
Interactivity should spur adoption of NextGen TV
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