Advertising Spending

Latest about Advertising Spending

A pile of money

Linear TV Ad Spending Fell 1% in June: SMI Reports

By Jon Lafayette last updated

Broadcast gains 23%, cable off 12%

Currency
Christopher Lloyd in Hallmark Channel's 'Next Stop, Christmas'

Ho Ho Ho! Holiday Programming Paid Off for Hallmark, NBC, Freeform

By Jon Lafayette last updated

Ad revenues for seasonal fare rose 2%, bucking linear trend

Currency
Walmart's 2022 'Holidays: No Holding Back' spot

Retailers Were Big Advertisers Over Holiday Season: Samba TV

By Jon Lafayette last updated

Walmart was No.1, but Amazon jumped into the top 5

Currency
Patrick Mahomes

NFL Regular Season Ad Revenue up 5%: SMI

By Jon Lafayette published

CBS, Fox see gains: NBC, ESPN down

Advertising
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COVID Will Help Digital Ads During Holiday Season

By Jon Lafayette last updated

Advertiser Perceptions survey finds advertisers decreasing TV spending

Advertising
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Advertisers Eye Third Quarter as ‘Restart’ for Spending

By Jon Lafayette published

Advertiser Perceptions study finds new product launches coming

Advertising
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Advertisers Plan to Spend 33% Less in Upfront, Survey Finds

By Jon Lafayette published

Advertiser Perceptions sees shorter-terms commitments and shifts to digital video

Business
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Analyst Forecasts 2020 Ad Spending Down 11.9%

By Jon Lafayette published

Marketing