A hot start by the defending World Series champions resulted in YES Network recording the highest-rated and most-viewed April ever for a Major League Baseball team by a New York regional sports network.
Over the course of 18 New York Yankees games in April, YES averaged a 4.88 household rating in the New York DMA, translating into 496,000 viewers, according to Nielsen data.
Those numbers outstripped the 4.69 rating and 451,000 viewers for Yankees' games in 2008.
The RSN posted a 29% gain in viewership in 2010 over its 17 Yankees games in 2009, according to officials.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.