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YES Commemorates 10th Anniversary with Special Logo, Programming

Next month, the YES Network, now sporting a special logo to commemorate the occasion, will celebrate its 10th anniversary with an array of appropriately-themed programming and content.
The regional sports network home to Major League Baseball's New York Yankees and the National Basketball Association New Jersey Nets, which launched on March 19, 2002, will integrate the logo into a variety of anniversary-themed content across multiple platforms. The logo will appear on-air within YES 10th-anniversary programming, including the network's two-hour anniversary special premiering next month, as well as a series of vignettes.

The 10th-anniversary logo will also prominently hail a special section on, comprising Web-exclusive video clips of YES talent reminiscing about highlights from the RSN's first 10 years, other video highlights, company milestones and facts and figures. Designed for simplicity for seamless integrations into the aforementioned platforms, the logo was created by YES's Emmy Award-winning in-house graphics department.

YES, which will soon unveil 10th anniversary programming specifics, finished 2011 as the most-watched RSN in the country for the ninth straight year. The network averaged 30,000 TV households in the New York DMA from Monday-Sunday from 6 a.m. to 2 p.m., according to Nielsen data. That topped the 23,000 TV household total-day TV average of second-place NESN.
In the New York market, YES reigned over the three other RSN, as MSG, MSG Plus and SNY, which together averaged 25,000 households.