Think of it as an example of "almost-a-sport" siphoning.
On Oct. 1, WWE's Friday Night SmackDown will debut on NBC Universal's Syfy with a live two-hour event from the Ford Center in Oklahoma city. The show is usually taped.
Friday Night SmackDown had been on MyNetwork TV, and UPN before that.
Wrestling used to be a staple on local broadcast TV, including for WWE -- formerly WWWF and WWF -- which syndicated matches featuring such iconic figures as Chief Jay Strongbow, Ivan Putski, the Baron, and Gorilla Monsoon to local stations across the country. The upcoming switch marks the move of all of WWE's programming to cable.
WWE is cross-promoting the switch with an appearance by "Superstar" wrestler Cody Rhodes on Syfy's Warehouse 13 detective drama, a series of videos on select Virgin Airline flights airing in December during busy flight time, and a schedule of promos across NBCU cable platforms, including Bravo, MSNBC, USA and Syfy, among others.
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.