WWE Touts ‘24/7’ Leads

San Francisco -- World Wrestling Entertainment Inc. said it captured 40,000 leads of people interested in the new WWE 24/7 subscription-video-on-demand service within one week after adding a registration tool on the channel's Web site (www.wwe.com). Fans who don’t have the service can pre-register to be notified when it’s available on local cable systems.

Cable affiliates for the service so far include Cox Communications, Rogers Cable, RCN Corp., Blue Ridge Cable and Sunflower Broadband.