WFN: World Fishing Network has retained ABC Regional Sports and Entertainment Sales as its exclusive advertising representative.
The agreement, financial terms of which were not disclosed, covers an array of ad opportunities for WFN and its high-definition sister service, WFN HD.
"Fishing enthusiasts every day rely on WFN for an unrivalled 24/7 mix of entertainment, information and expertise - all sharply focused on the sport that's their passion,"said WFN president and CEO Mark Rubinstein in a statement. "We look forward to working closely with ABC RSES to further enhance the tremendous value that WFN's loyal and growing audience offers advertisers and their agencies."
Noted John Watkins, president of ABC National Television Sales: "WFN's popular lineup of fishing and lifestyle programs provides the compelling content and stunningly beautiful visuals that are ideally suited to reach viewers dedicated to the sport."
Available to 30 million homes through cable, satellite and telco providers, WFN features programming that runs the angling gamut from instruction, tips and tournaments to travel, food, boating and outdoor lifestyle.
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