WNBC Set ‘Nonstop' Cable Channel Premiere March 9

By Michael Malone
published

WNBC New York will launch a 24-7 news and lifestyle cable channel the morning of March 9.
New York Nonstop is described by NBC as a "unique round-the-clock local information and lifestyle digital channel." It's scheduled to bow before 5.7 million households in the New York DMA.
With an estimated $10 million price tag, NBC Local Media announced plans for the channel in May. Central to its operations is the WNBC "content center," a multimedia workflow setup where content can be simultaneously shifted to broadcast TV, the Web and cable. Building on the content center began in early September. New York Nonstop's launch was set for late fall, but was pushed back to March.
For more, check out B&C's story here.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.