WNBC New York will launch a 24-7 news and lifestyle cable channel the morning of March 9.
New York Nonstop is described by NBC as a "unique round-the-clock local information and lifestyle digital channel." It's scheduled to bow before 5.7 million households in the New York DMA.
With an estimated $10 million price tag, NBC Local Media announced plans for the channel in May. Central to its operations is the WNBC "content center," a multimedia workflow setup where content can be simultaneously shifted to broadcast TV, the Web and cable. Building on the content center began in early September. New York Nonstop's launch was set for late fall, but was pushed back to March.
For more, check out B&C's story here.
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