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'Wizards of Waverly Place' Finale Conjures 9.8 Million Viewers

Disney Channel's Wizards of Waverly Place conjured up record ratings in its series finale.
The Jan. 8 telecast averaged just under 9.8 million viewers from 8 p.m. to 9 p.m., according to Nielsen data.
Not only did the show close as the series' top telecast of all time among total viewers, but it scored a 17.1 rating and 4.2 million kids 6-to-11 watchers and a 15.7 rating and 3.8 million tweens 9 to 14 to stand as Disney Channel's No. 1 finale on record with those groups.
Dominating Friday night, the Wizards' finale became the No. 1 scripted cable telecast of the 2011/12 season to date among total viewers, and TV's leading telecast with the aforementioned demos.
Wizards set the table for a strong performance by Jessie at 9 p.m., which registered series' highs among total viewers with 7.6 million, 3.5 million kids 6 to 11 and 2.9 tweens. Buoyed by that performance, Jessie, through its first nine episodes, is now pacing as the top cable series of all time among tweens, according to Disney Channel officials.
Jessie was TV's No. 2 telecast for the day in kids 6 to 11 and tweens 9 to 14, and the second-ranked scripted cable telecast for the day in total viewers.
At 9:30 p.m., Fish Hooks also posted series highs across the board, including among total viewers (4.4 million), kids 6 to 11 (2.4 million/9.7 rating) and tweens 9-14 (1.7 million/7.1 rating).