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Who’s Who At In Demand


Benya was
tapped as In
CEO in
January after
spending five
months as
interim president. Benya had
served on In Demand’s board
for five years before joining the
company full-time. He spent
28 years at Time Warner Cable,
most recently as corporate
senior vice president, video
product strategy. He is In Demand’s
fifth CEO, after Rob
Jacobson (2004-09), Mindy
Herman (1999-2000), Stephen
Brenner (2000-04) and Jim
Heyworth (1985-1998).


Petro, executive
vice president
and chief financial
officer, is
responsible for
all finance, accounting,
business planning
and information technology
functions for the company.
A media and entertainment
veteran, Petro has been with In
Demand since 2008 and came
from Time Warner Cable, where
he was senior vice president,
new business and voice finance.
Before that Petro worked at
Walt Disney Studios as senior
vice president, finance and planning.
He began his career as an
auditor with Deloitte Haskins
and Sells.


Berman is
executive vice
and general
counsel, and
manages all
business and legal affairs.
He was previously senior vice
president, business affairs and
general counsel and has been
with In Demand since 2000.
Before that, Berman was director
of legal affairs at Scripps
Networks. Prior to that, he
was director of legal affairs for
Time Warner Cable of New
York City and a deputy
attorney general for the state
of New Jersey.


Gray serves as In
Demand’s chief
creative officer, and
oversees all consumer
creative services
and new product
development. An
11-year veteran of In Demand, Gray
had held various positions including
senior vice president, marketing
and creative, and vice president,
executive creative director. Before
joining the company, Gray was a
branding and creative consultant for
key clients and advertising agencies
including Time Warner Cable of
New York City, Road Runner and
Grey Entertainment. She was also
vice president and co-creative director
for Ahern New York Advertising,
working on advertising and
branding for clients such as Sci-Fi
Channel, E!, Discovery Channel,
Lifetime and Showtime.