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Web Tracker Compete Inc. Settles With FTC

Web tracker Compete Inc. has settled with the Federal Trade Commission over charges that it broke the law by tracking online users, collecting their personal data, and not disclosing how much it was collecting or honoring its promises to protect the data.

The company, which sold the data to clients trying to boost Web traffic and sales, has agreed to obtain consumers' express consent before collecting any data from software downloaded onto their computers.

Compete got consumers to download the software by saying they would be part of a consumer panel and could win rewards while sharing their opinions. The software collected usernames, passwords, search terms and even credit card info, security codes and Social Security numbers, according to the FTC.

While the company claimed all data was stripped of personal info and it took reasonable security measures, the FTC said those claims were false and deceptive because the company "failed to remove personal data before transmitting it; failed to provide reasonable and appropriate data security; transmitted sensitive information from secure websites in readable text; failed to design and implement reasonable safeguards to protect consumers' data; and failed to use readily available measures to mitigate the risk to consumers' data."

The company will have to submit to a third-party audit of its information security practices for the next 20 years.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.