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WE Names Sponsors for New Series

WE tv announced new advertisers for its upcoming original fare.

Bank of America will sponsor Platinum Weddings,a weekly half-hour show chronicling couples’ ultimate wedding fantasies. Platinum Weddings airs Sundays at 8 p.m. (EST).

Bride vs. Bride -- a competition series pitting family against family in wedding-themed challenges -- will be sponsored by Sandals.

And Liberty Mutual Group and Hewlett Packard signed on for She House Cinema, featuring two designers competing to furnish a home, joining previous sponsors Payless ShoeSource and Bissell Homecare for the fourth season of the series.

“With WE tv’s increased slate of originals, we are able to offer packages that allow for our advertisers’ brands to be seamlessly integrated within the programming,” Rainbow National Network Advertising Sales president Arlene Manos said in a prepared statement.

“We look forward to continuing to create individualized customized packages that make sense for each of our advertisers so they can communicate simple and efficient messages to our core audience of women who are the decision-makers in the home,” she added.