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WarnerMedia SVOD Set to Launch with $16-$17 Price: Report

WarnerMedia will launch its new streaming platform in beta later this year, bundling in HBO and Cinemax along with the Warner Bros. TV and film library for $16 to $17 a month, according to a Wall Street Journal report citing unnamed sources close to the platform’s development.

Notably, AT&T’s Warner Media currently offers the a la carte streaming version of HBO for $14.99 a month. Cinemax, which doesn’t have a standalone streaming offshoot, costs pay TV customers around $12.99 to add to their bundle.

Related: WarnerMedia ‘Pulls Back Curtain’ on What Will Actually Be Single-Tier SVOD Service

AT&T and WarnerMedia are under pressure to provide value, with Disney pricing its upcoming Disney + SVOD offering at $6.99 a month.

The price of Netflix’s premium service, which includes 4K programming and the ability for households to watch four screens at once, is $15.99 a month. 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!