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WarnerMedia SVOD Set to Launch with $16-$17 Price: Report

WarnerMedia will launch its new streaming platform in beta later this year, bundling in HBO and Cinemax along with the Warner Bros. TV and film library for $16 to $17 a month, according to a Wall Street Journal report citing unnamed sources close to the platform’s development.

Notably, AT&T’s Warner Media currently offers the a la carte streaming version of HBO for $14.99 a month. Cinemax, which doesn’t have a standalone streaming offshoot, costs pay TV customers around $12.99 to add to their bundle.

Related: WarnerMedia ‘Pulls Back Curtain’ on What Will Actually Be Single-Tier SVOD Service

AT&T and WarnerMedia are under pressure to provide value, with Disney pricing its upcoming Disney + SVOD offering at $6.99 a month.

The price of Netflix’s premium service, which includes 4K programming and the ability for households to watch four screens at once, is $15.99 a month.