'The Walking Dead' Scares Up Social Media Traffic

Last night’s live telecast of the Grammy Awards and AMC’s The Walking Dead episode garnered heavy social media usage, according to Nielsen.

CBS’ telecast of the 59th annual Grammy Awards drew 27.6 million interactions on Facebook and Twitter, topping all TV shows airing yesterday, according to Nielsen’s Social Content Ratings Daily report.

Last night’s debut of the second half of The Walking Dead’s seventh season drew 2.5 million social media interactions across more than 1.6 million unique social media accounts to finish second for the day.

The WWE’s Elimination Chamber pay-per-view event finished third with more than 693,000 social media interactions, followed by BBC America’s The British Academy Film Awards and Bravo’s The Real Housewives of Atlanta, according to Nielsen.

ABC’s telecast of the San Antonio Spurs-New York Knicks National Basketball Association game was the most social live sports event for the day, said Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.