‘The Walking Dead’ Devours Social Media

Fans of AMC’s The Walking Dead last night took to social media to make Sunday's episode of the zombie-themed series the most tweeted TV show of the day.

The Walking Dead drew 306,000 tweets reaching 3.7 million viewers to easily best the 12,000 tweets generated by second place finisher, E!’s Keeping Up the Kardashians, according to Nielsen’s daily Twitter TV ratings.

Talking Dead,The Walking Dead’s live post-show talker, generated 35,000 tweets reaching 481,000 unique Twitter users to finished fourth behind ABC’s Once Upon A Time. Showtime’s Homeland drama series rounded out the top five shows for the night.

Fox’s World Series Game 5 telecast in which the Kansas City Royals defeated the New York Mets was the most tweeted sports event of the day, generating 1.2 million tweets viewed by nearly 7 million unique Twitter users, according to Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.