Viacom Gets Engaged to Adobe

Viacom will use Adobe Systems’ Adobe Engagement Platform to develop and deliver Web content as part of a strategic alliance announced Thursday.

Under terms of the pact, Adobe will become Viacom's preferred technology provider for rich-media-authoring tools and interactive online-video solutions, enabling the media giant to deliver content from its television, motion-picture and digital properties to online and mobile audiences.

The two companies will also work together to develop new-media applications leveraging Viacom's exclusive content and using Adobe's next-generation developer tools and cross-platform client software.

“This partnership with Adobe is an important step toward ensuring that our company has the most robust and state-of-the art online and mobile-video applications,” Viacom CEO Tom Freston said in a prepared statement.