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Verizon Shoots FiOS Infomercials

Verizon plans to hype its FiOS product this fall through infomercials modeled after reality shows such as ABC’s Extreme Makeover.

The telco said Wednesday that it will pick five Pennsylvania homes this month to wire with FiOS TV and FiOS Internet. The infomercial series, called, My Home 2.0, will bring “the world of high tech into the homes of regular families,” Verizon said. “Segments will feature an energetic trio of technology gurus dispatched to analyze each family’s particular situation, solve problems and set about transforming their lives through technology.”

Verizon said it will pick homes in the Philadelphia area, where Comcast is the incumbent operator.

It plans to begin filming Sept. 12 in the Bucks County community of Yardley, and will wrap up with a communitywide block party on Sept. 15 as the family’s home-technology makeover is unveiled.

Verizon said it will pick two other southeastern Pennsylvania homes for My Home 2.0, and that later this fall, it will select two Pittsburgh area homes for “technology makeovers” that will be used for the series.

The telco didn’t say which networks will carry the infomercials.