U.S. Open Dominates TV Social Media

ESPN’s coverage of the Venus Williams vs. Serena Williams U.S. Open quarterfinals match drew the most tweets of all sports and entertainment shows last night.

The match, in which Serena defeated Venus to continue her quest to win a calendar-year Grand Slam, drew more than 230,000 tweets reaching 6 million unique Twitter users, according to Nielsen. ESPN2’s United States vs. Brazil soccer game followed behind with 81,000 tweets reaching 2.3 million Twitter users.

CBS’s premiere of The Late Show with Stephen Colbert was the most social entertainment show of the night, generating 64,000 Tweets and reaching 2 million people using Twitter, said Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.