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Adult Swim will add several new series and specials to its lineup as it looks to build on its appeal among young viewers.
The service -- which shares channel space with Cartoon Network and airs between 9 p.m. and 6 a.m. -- announced during its Jay-Z-led Wednesday night upfront presentation in Manhattan the launch of three new scripted series set to premiere this fall. The Heart, She Holler is a new live-action satirical soap opera that looks at the "emotional Hee-Hawification of America;" China, IL follows two self-obsessed history teachers working at a state university in China, Illinois; and the animated Tight Bros follows two moronic "clergybros" who are on a quest for fat beats, hot chicks and tricked out cell phones, according to network officials.
The two shows will join previously announced series NTSF:SD:SUV:: (National Terrorism Strike Force: San Diego: Sport Utility Vehicle) and Black Dynamite on Adult Swim's schedule.
The network will also air The Venture Bros. Special -From the Ladle To The Grave: The Story Of Shallow Gravy based on the network's popular animated series.
Adult Swim also announced several pilot series currently in development, including a Bob Odenkirk-produced live- action comedy Regal Productions; a Nick Cannon-created project The Dummiez; a Seth Grahame-Smith and David Katzenberg animated sitcom Rolling With Dad; and untitled projects with music entity Major Lazer, hip hop group Odd Future Wolf Gang Kill Them All, and producers Dan Harmon and Justin Roiland, the network said.
Adult Swin is looking to add ratings growth among its youthful target. The network's eight-hour block ranks as cable's best for total-day delivery of adults 18 to 34 and adults 18 to 49, according to Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.