Making its initial foray into digital consumer commerce, Univision Communications has opened an online store proffering products tied to its three networks' programming fare.
La Tienda Univision (The Univision Store), created in collaboration with Delivery Agent, Inc., can be accessed at www.tiendaunivision.com, where users can find fare based on programming on broadcast networks Univision and TeleFutura and cable cousing Galavision. To celebrate the launch, the Spanish-language media leader in the U.S. will give customers 15% off purchases of $50 or more for a limited time.
La Tienda Univision offers an array of products for adults, children, and even pets from some of the networks' most popular programs, including Despierta América (Wake Up America), El Gordo y La Flaca (The Scoop and the Skinny), República Deportiva (The Sports Republic), Escándalo TV (Showbiz TV) and Acceso Máximo (All Access). Univision, TeleFutura and Galavisión branded products, including watches, hooded sweatshirts, T-shirts, baseball caps, aprons, and many other items are also available for purchase. In addition to branded products, viewers will have the opportunity to purchase CDs, DVDs, books and other products associated with Univision's programs. Univision will introduce additional products over time, including items based on Univision Radio properties.
Fan gear also will feature sayings and images familiar to the Univision audience, such as "Esto Es Una Bomba" ("This is the Bomb") from Escándalo TV.
Fans of Univision's morning program, Despierta América, can even purchase an outfit for their pet with the image of Chispita, the show's fashionable dog.
"Univision is one of the most loved brands for U.S. Hispanics and La Tienda Univision allows our loyal community to connect with their favorite programs and celebrities," said Univision Communications senior vice president of franchise development and strategic partnerships Ted Zagat in a statement.
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