Univision has renewed sponsor contracts with AT&T, JCPenney, State Farm, Maybelline New York and Garnier Fructis for the third edition of Nuestra Belleza Latina (Our Latin Beauty). The series returns with new installments on Feb. 28.
The sponsors will be integrated into the beauty competition program through sponsor-themed challenges and co-created programming content.
In addition to the winner becoming a Univision on-air personality, she will receive a one-year contract as a spokeswoman for AT&T and JCPenney, a wireless phone and up to $200,000 in cash and prizes.
On Univision.com, Maybelline New York and Garnier Fructis will exclusively sponsor the "Consejos de Belleza" section with style and beauty tips, while JCPenney will proffer info about fashion and accessories.
For its part, AT&T's sponsorship has online and mobile extensions..
"We are thrilled to once again partner with AT&T, JCPenney, Maybelline New York and Garnier Fructis and State Farm on Nuestra Belleza Latina, an exciting property that allows the brands to engage with our audiences in meaningful and fun ways," said Univision president of advertising sales and marketing David Lawenda in a statement. "This partnership exemplifies our commitment to creating innovative opportunities for our advertisers to meet their business objectives."
returns with new episodes on Sunday.
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