UFC, Bud Light Ink Sponsorship Deal

Ultimate Fighting Championship has pinned down Bud Light to a multi-year sponsorship renewal which will keep the Bud Light logo in the center of the UFC Octagon through 2014.

The sponsorship will also increase the number of Bud Light-sponsored pay-per-Vview events from two to four annually and the brand will remain a featured sponsor of all additional PPV and television broadcasts, said company officials.

Additionally, Bud Light and UFC will work together to present one special promotional event per year, beginning with a live Spike TV-televised event on Sept. 17.

"Bud Light's sponsorship deal with us a few years ago was a milestone for our organization and the sport," said Dana White, UFC president. in a statement "We couldn't be more excited about working with Bud Light and continuing our strong relationship."

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.