Ultimate Fighting Championship has pinned down Bud Light to a multi-year sponsorship renewal which will keep the Bud Light logo in the center of the UFC Octagon through 2014.
The sponsorship will also increase the number of Bud Light-sponsored pay-per-Vview events from two to four annually and the brand will remain a featured sponsor of all additional PPV and television broadcasts, said company officials.
Additionally, Bud Light and UFC will work together to present one special promotional event per year, beginning with a live Spike TV-televised event on Sept. 17.
"Bud Light's sponsorship deal with us a few years ago was a milestone for our organization and the sport," said Dana White, UFC president. in a statement "We couldn't be more excited about working with Bud Light and continuing our strong relationship."
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.