Ultimate Fighting Championship has pinned down Bud Light to a multi-year sponsorship renewal which will keep the Bud Light logo in the center of the UFC Octagon through 2014.
The sponsorship will also increase the number of Bud Light-sponsored pay-per-Vview events from two to four annually and the brand will remain a featured sponsor of all additional PPV and television broadcasts, said company officials.
Additionally, Bud Light and UFC will work together to present one special promotional event per year, beginning with a live Spike TV-televised event on Sept. 17.
"Bud Light's sponsorship deal with us a few years ago was a milestone for our organization and the sport," said Dana White, UFC president. in a statement "We couldn't be more excited about working with Bud Light and continuing our strong relationship."
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