TV One, a programmer targeting African-American viewers, has signed a distribution agreement with the National Cable Television Cooperative, which will make it easier for the smaller cable providers that belong to the cooperative to add the network to their lineups. TV One, which is owned by Radio One, is in about 56 million households currently, down slightly from the start of the year.
“We are pleased to have reached an agreement with TV One,” Judy Meyka, NCTC’s executive vice president of programming, said in a release. “NCTC’s partnership with TV One is a great way to align our independent operators with an independent programmer. We look forward to creating a long-lasting relationship with the network."
“TV One is delighted to begin a multi-year agreement with NCTC,” Michelle L. Rice, TV One’s executive vice president content distribution and marketing, said in the release. “Establishing this inaugural partnership with NCTC and its approximately 850 member-operators will enable us to continue to provide the critically acclaimed and entertaining content for Black adults in even more communities across the country.”
Founded in 2004, TV One enjoyed year-over-year ratings gains in the third quarter, aided by original series including Unsung and reality shows and true-crime series, the network said.
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