TV One, Comcast PSAs Back African-American Voting

TV One and Comcast Corp. are launching a public-service-announcement campaign, “Lift Every Voice and Vote,” featuring a number of African-American celebrities encouraging viewers to vote in the upcoming elections.

The PSAs have begun airing on TV One -- the entertainment and lifestyle network aimed at African-American adults and owned in part by Comcast -- as well as on cross-channel slots on the MSO’s systems across the nation.

The spots mix comics Steve Harvey and Wayne Brady; actors Blair Underwood, Dennis Haysbert, John Amos and Kristoff St. John; actresses Regina King, Victoria Rowell and Tonya Lee Williams; hip-hop pioneer Russell Simmons; and artists Ludacris, Kanye West, Loon and Common.

Spots promulgating the message, “Take control” by making one’s voice heard, will air into November.