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TV Land Unveils New Look

TV Land on Wednesday unveiled a new logo, the first time the network has changed its on-air look since its inception 16 years ago.

Aside from the re-designed logo, the network will also feature new on-air packaging and graphics. The re-design is meant to reflect the network's increased push into original scripted programming, instead of solely airing classic sitcoms. The network also announced it will add a second night of original programming to its schedule.

TV Land is looking to target the adults 25-to-54 demo; ratings among that demo were down 12% in primetime for the first quarter and down 8% in 2011.

"TV Land has evolved significantly over the past few years. It became clear that the overall look and feel of the channel needed to sync up better with our programming lineup," said Jones. "This fresh design signals to our viewers that TV Land is delivering a deeply engaging experience; it's a place where they know they can come for a laugh and enjoy high quality original and timeless sitcoms."

The new logo comes on the heels of the network's new tagline, "Laugh More."