Turner Broadcasting later this year will launch branded interactive games on BT Vision's IPTV platform featuring cartoon characters from its Cartoon Network and Boomerang channels.
The subscription-based games will include puzzles and mazes, along with genre-based games. The services is based around Turner's popular kids programs from Cartoon and Boomerang, such as Scooby Doo and Tom and Jerry.
Turner is partnering with Two Way Media to create the games and plans to launch 16 over the next two years.
Turner has worked with Two Way Media since 2003 and also has interactive TV games and services on Sky and Virgin Media.
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