Turner 'TV Everywhere' Expands Into AT&T's U-verse

AT&T U-verse TV subscribers will be able to watch shows from Turner Broadcasting System's TBS, TNT, TruTV, Cartoon Network and Adult Swim online within 24 hours of on-air premiere, under the industry's latest deal designed to ensure customers keep paying for TV service.

The Turner shows will be available on the telco's U-verse Online entertainment website at att.net/uverseonline and on Turner websites.

Programs in the mix include The Closer, Southland, Meet the Browns, Robot Chicken, Aqua Teen Hunger Force, Ben 10: Ultimate Alien, Generator Rex, Hot Pursuit and Operation Repo.

"We are excited to provide viewers of our popular networks one more avenue to watch all of their favorite TV content when and where they want with AT&T U-verse," Jeremy Legg, Turner's senior vice president of business development and multiplatform distribution, said in a statement. "Given the rapid deployment of tablets and the ability of mobile devices to display long-form video directly from websites, TV Everywhere is more important than ever."

U-verse Online now offers more than 25,000 full-length TV episodes at its U-verse Online, up more than 50% in the past year. Overall U-verse Online provides more than 160,000 titles of TV shows, movies and video clips, including content from Hulu, HBO and Cinemax, Showtime Networks, Starz Entertainment and others.

AT&T said U-verse Online streamed more than 1 million videos in April 2011.

AT&T U-verse TV subscribers can access Turner's online programming through AT&T U-verse (att.net/uverseonline) and directly on the TBS (tbs.com/tveverywhere), TNT (tnt.tv/tveverywhere), truTV trutv.com/tveverywhere), Cartoon Network (cartoonnetwork.com/tveverywhere) and Adult Swim (adultswim.com/tveverywhere) sites.

According to Turner, the next-day online content available to AT&T U-verse subscribers is C3 enabled, meaning it is eligible to count toward viewership within Nielsen's three-day extended ratings.

Separately, AT&T also Monday announced a U-verse TV "multiview" app for French Open coverage that lets customers view up to four different courts of French Open matches at one time, choosing from the Tennis Channel's main broadcast and five courts.

The telco is providing a freeview of the Tennis Channel on channel 660 from May 22-31. Tennis Channel is included in the U450 tier and the U-verse sports package.