Turner Broadcasting has hired former Nielsen exec Howard Shimmel to serve as senior vice president of ad sales and sports research.
Shimmel will oversee research analysis and strategy support for all TBS Inc. ad sales units, including news, entertainment, animation, young adults and kids media, sports, and sports research for both television and digital.
"We are pleased to have a senior executive of Howard's caliber join the Turner Research team," said Jack Wakshlag, chief research officer for TBS Inc., to whom Shimmel will report. "His multifunctional expertise in advertising sales, programming and marketing research is a great fit with Turner's world-class ad sales and sports organization."
At Nielsen, Shimmel served as executive vice president of Nielsen Media and advertising analytics.
