Nickelodeon will launch broadband-video platform “TurboNick” on Nick.com (www.nick.com) July 17.
The network said TurboNick will allow Web surfers to watch full-length shows online at any time. It will feature up to 20 hours of new programming every week, providing programming clips and full-length episodes ranging from 30 seconds to 22 minutes.
TurboNick’s soft-launch phase began July 1, and the service has already totaled more than 1.25 million streams, Nick said.
“The TurboNick platform compliments our on-air programming by giving kids and parents Nickelodeon video content any time they want it," Nickelodeon Online senior vice president and general manager Mike Skagerlind said in a prepared statement.
"Whether it's all-new long-form programming, exclusive video, classic shows or current programming favorites, we will be able to utilize TurboNick as a vehicle to deliver what kids want, when they want it, using up-to-the minute technology,” he added.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.