Startup AVOD platform Tubi is launching its biggest outdoor advertising campaign to date today, placing racy, suggestive billboards in New York, Los Angeles, Chicago and Detroit.
“Dear Netflix, I had my first freedom last night. Tubi was amazing,” reads one cheeky electronic billboard, festooned on Broadway and 45th-46th. “Dear NYC, are you free tonight, because we are,” reads the adjacent billboard, around the corner.
Tubie is promising an aerial stunt to launch its outdoor ads today at Los Angeles’ Beverly Connection, as well as another situated at Centinela and Jefferson.
Media tied to the campaign will also kindle closed circuit TV in taxis and at other locations, as well as homepage takeovers and social media assets.
The ads follow an aggressive outdoor campaign conducted by ad-supported streaming competitor PlutoTV, which was launched following that platform’s purchase by Viacom in January.
In its case, Tubi is trying to make it clear to consumers—many of whom have no idea what the difference is between SVOD and AVOD—that you don’t have to pay Netflix dollars to get content.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.