Communicating new benchmarks into what seems like an active M&A market for ad-supported streaming platforms, Tubi said that it reached 20 million active users in May.
The San Francisco AVOD start-up also said that its users watched 94 million hours of movies and TV shows on the platform during the month. And that’s still not all—Tubi said May was its biggest ever revenue producing month, although it didn’t release any figures.
Tubi didn't offer up its definition of active user. But it has been publicly active over the last six months, putting out announcements every time it acquires ancient episodes of a network reality show or secures financing for content.
The ramp-up came soon after Tubi discussed a sale to Viacom, which ended up buying rival AVOD platform Pluto TV for $340 million.
“Tubi has made remarkable strides in the first half of the year, further demonstrating the vitality of AVOD in an environment fatigued by the amount of subscription video options,” said Farhad Massoudi, CEO of Tubi, in a statement. “Our recent deals this year with NBCUniversal, Lionsgate, Warner Bros., and others resonated very well with our customers, and we’re excited to provide even more premium content this year.”
