Voom HD Networks’ Treasure HD will team up with Forbes Magazine’s The Forbes Collector subsidiary on content to be shared across several platforms including on-air, online and print.
The Forbes Collector is a monthly print and electronic newsletter “devoted to helping collectors boost their connoisseurship skills and market savvy,” the company said.
Treasure HD will produce co-branded vignettes offering tips about the art of collecting, which will air on Treasure HD and on ForbesCollector.com (www.forbescollector.com).
There will also be a Web link between the two brands, with branding presence and access for Treasure HD to tap into all of FC’s registered users via a monthly e-mail blast. And six-month complimentary subscriptions to the FC monthly newsletter bulletin will be available to new EchoStar Communications Corp. Dish Network subscribers to the Rainbow Media Holdings LLC-owned suite of HD networks.
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