TNT's upcoming series Men of a Certain Age is going to attempt to break through the clutter that is the New York City Marathon on Sunday.
The series, starring Ray Romano, Scott Bakula and Andre Braugher as longtime friends in the middle of their lives, will have a presence on 59th Street and 1st Avenue, just after the racer's enter the borough over the Queensboro Bridge. Men of a Certain Age will be part of the "Cheer Zone" located at the Food Emporium Bridgemarket, which will be festooned with show banners and signage, as well as street teams handing out series items outside the supermarket.
TNT will also sponsor a Men of a Certain Age team of 40 runners over the age of 40 who will wear custom T-shirts.
The ING New York City Marathon will be presented live on Universalsports.com at 9 a.m. on Nov. 1. In addition, NBC Sports will televise the 40th edition on the race at 2 p.m. Al Trautwig will be joined in the broadcast booth by veteran race journalist Toni Reavis with NBC Sports' Jimmy Roberts hosting the expanded two-hour recap show.
TNT also plans to back the series, which premieres Monday Dec. 7 at 10 p.m. (ET/PT) with similar sponsorships at upcoming marathons in San Antonio (Nov. 15), Atlanta (Nov. 26), Seattle (Nov. 29), and Sacramento, Calif. (Dec. 6).
"Running a marathon is a metaphor for life," said Tricia Melton, senior vice president of marketing for TNT, TBS and Turner Classic Movies, in a statement. "Reaching the mid-point means new opportunities and new challenges. Our ‘Cheer Zones' at the turning points in five city marathons are a great way to play up that idea, which is a central theme in TNT's Men of a Certain Age."
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.