Turner Media Group will launch iDrive4 TV, a sponsor-produced 24-hour video network, in January.
The network will feature automobile programming produced by advertisers in six-hour blocks. EchoStar Communications Corp.’s Dish Network will carry the network as part of its TMG-delivered shopping package.
TMG has signed DaimlerChrysler’s Mercedes-Benz and Jeep and BMW North America LLC, which will provide long-form programming. The channel will carry interactive elements where viewers can get more information or request a brochure.
In addition to programming from manufacturers, the channel will package auto after-market products (think Pimp My Ride).
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.