TiVo Casts Its Broadband Lot

TiVo Inc. rolled out a new service Wednesday that will deliver broadband video directly to the TV sets of its digital-video-recorder subscribers.

The company said it has deals for content for its “TiVoCast” service with providers including the National Basketball Association, the Women's NBA, The New York Times, Heavy.com, iVillage Inc. and CNET.

TiVoCast content will be offered free-of-charge to subscribers, and the DVR vendor and its partners will have the ability to integrate advertising within the content.

“The range and quality of broadband video is exploding on the Web, but it's not TV until it is on the TV," TiVo CEO Tom Rogers said in a prepared statement. "With the TiVoCast service, we are once again transforming the television experience by bringing the rapidly expanding array of video content on the Internet into the living room.”

TiVo vice president and general manager of programming Tara Maitra added, “Television is still the preferred platform for watching video. The TiVoCast service captures mainstream and specialty-based content on the Web, delivering programming that is not otherwise available through the TV today and providing a wide variety of choice that will be of interest to all segments of the TV audience.”