Time Warner Cable Connects On YES's Live Streaming Service
YES Network has found a fourth hitter for its lineup of live streamed New York Yankees games: Time Warner Cable.
The regional sports network and the nation's No. 2 cable operator have reached an agreement whereby the MSO's customers will be able to watch Bronx Bombers' ballgames on their computers.
The "Yankees on Yes Live Game Streaming" in-market package of contests will be available to qualified Time Warner Cable subscribers for $69.95 for a full season, or $19.95 for a 30-day period, beginning with the Yankees' April 4 season opener against their arch-rival, the Boston Red Sox.
Time Warner Cable also reached an accord with Major League Baseball Advanced Media, which will provide the high-definition quality feed of the games through its pioneering technology, to ensure that the proper authentication is in place to admit the MSO's subscribers inside YES's broadcast territory. It was unclear at press time what those authentication processes entailed.
The MSO's customers will be able to watch the streaming games on their computers via high-speed Internet connections, or on their laptops or other portable devices via WiFi, according to the parties.
Time Warner Cable joins Cablevision, Verizon FiOS and Blue Ridge Communications as distributors offering the Yankees on YES Live Streaming. All three of those affiliates, which will be at-bat with the service for the 2010 season, launched the package well after the first pitch was thrown out on the 2009 MLB campaign.
TWC subscribers can gain information about the streaming service at YESNetwork.com and Yankees.com.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.