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Time Warner Abandons 'On Demand Everywhere' Trademark Filing

Time Warner Inc. has no plans to use "On Demand Everywhere" as a trademark after all.

According to the U.S. Patent & Trademark Office, Time Warner did not file an "intent to use" statement for the "On Demand Everywhere" mark, so the application was listed as abandoned as of Aug 8.

Time Warner chairman and CEO Jeff Bewkes has been credited with coining the "TV Everywhere" term and the concept of giving pay-TV subscribers access to programming online that they have access to on TV.

Asked to comment about the USPTO action, a Time Warner spokeswoman noted that the company had never used the name commercially and that the trademark application was filed in the early days of TV Everywhere planning.

The media company's trademark filing was classified as "abandoned" on Aug. 8 after it failed to file a statement of use or extension request, according to the USPTO.

In July 2011, the USPTO said Dish Network's application on "TV Everywhere" remained suspended. The agency had cited Time Warner's prior application to trademark "On Demand Everywhere" as potentially nullifying Dish's claim on the term.

Time Warner Inc. filed for protection on "On Demand Everywhere" on June 20, 2009.

Time Warner's "On Demand Everywhere" application cited "transmission of television broadcasting, video, images, audio and data information via the Internet, satellite, cable, wireless, fiber optics and computer networks."

Meanwhile, the Dish application for "TV Everywhere" had a similar description covering, among other things, "transmission of audio, video and data via satellite, Internet or other communication networks."