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Texas Cable Ops Back Haitian Relief Effort

 The five biggest cable operators serving Texas are donating their air time to running public service announcements aimed at raising money to help provide some relief to Haiti.

Texas Cable Association members Cable One, Charter Communications, Comcast, Suddenlink Communications and Time Warner Cable are running the PSAs, including the 30-second spot featuring First Lady Michelle Obama that calls for donations to the Red Cross, as well as the spot featuring former Presidents George W. Bush and Bill Clinton to raise contributions to the Clinton Bush Haiti Fund.

"Texas cable operators did not hesitate when asked to help spread information on how Texans can help those whose lives were devastated by the earthquake in Haiti," said TCA chairman Ray Purser in a statement. "Communicating is what cable does best, and there is no more worthwhile use of our communications network than helping to bring relief and aid during a major disaster."

TCA is the primary trade organization for cable operators in Texas.