Telemundo Touts Multiplatform Deals

Telemundo reached several digital platform partnerships as it looks to reach its target Hispanic viewers across all media platforms, the Spanish language broadcast network said Thursday.

Among its digital deals, the network expanded its carriage deal with streaming service Hulu that will provide more than 3,000 hours of Spanish-language content on the streaming service, including access to network series El Señor de los Cielos, Señora Acero, Alguien Te Mira, La Casa de al Lado, Perro Amor, The Riveras and I love Jenni.

In addition, the network has partnered with E! to develop their first-ever total-market entertainment series, The Mix. The weekly show will focus on culturally relevant content and address Hispanic passion-points and interests, featuring news stories in entertainment, candid interviews with a special guests and highlights of Hispanic talent in fashion, style and beauty.

Distributed on linear, digital and social platforms via E! News, Telemundo and Universo, the show will be produced in both English and Spanish from Telemundo Center, said the network.

Telemundo will also create a first-ever multi-platform, bilingual, female empowerment series called Fuerza, which will offer unique and powerful stories of multicultural women leading up to the FIFA Women’s World Cup France 2019. The 14-week series will be distributed across Telemundo Enterprises’ digital and social platforms, including YouTube, Twitter, Snap and its owned and operated sites, said the company.

“Hispanics are a growing cultural, political and economic powerhouse influencing every aspect of our country. This is a young, social and mobile segment that is increasingly setting trends, influencing pop culture and becoming the new mainstream, representing the single-largest growth opportunity for corporate America,” said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises in a statement. “Telemundo is the only media company that has kept pace with Hispanics’ changing demands and needs as avid media consumers. Hispanic media consumption is no longer about habit, it’s about choice, and Telemundo is now both the choice and voice of the Latino of today.”

On the linear front, the network has renewed El Señor de los Cielos for its seventh season while Señora Acero will return for the fifth season. New action shows in the works include super series El Baron Rojo and premium series El Recluso (The Inmate), as well as a Spanish-language version of The Voice – La Voz.

Telemundo, which also holds  the Spanish-language rights to the FIFA World Cup (in Russia) for the first time this year, said ad sales slots are nearly 90% sold out with about a month to go, according to network ad sales executive vice president Lauren Molen. 


R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.