In a first for Spanish-language television, Telemundo said it will offer full-length programming, its primetime shows and novelas, online on Yahoo!.
All Telemundo’s primetime shows and novelas will be available online on Yahoo! Telemundo the morning after the original air date before 9 a.m. ET.
The new video features include Telemundo’s full-length novelas as well as never-before- seen footage of its original productions and stars. The format will allow audience members to watch their favorite programs and take advantage of Yahoo! Telemundo Grupos [Groups] where they can share their comments and opinions with other novela fans and Yahoo! Telemundo Respuestas [Answers] where they can ask questions related to the show, actors and story lines.
“As part of our 360 multi-platform strategy, we are proud to be the first Spanish-language network to provide our viewers with full-length original programming online on Yahoo! Telemundo,” Peter Blacker, Telemundo’s senior vice president digital media, said in a prepared statement. “Never before has our audience had this level of access to our hit shows and novelas and we are thrilled to be able to deliver it to them whenever they want it.”
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